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Products
Case Study Research: Core Skills in Using 15 Genres
Arch G. Woodside
Hardcover
Current price
₹9,375
Original price
₹11,250
Original price
₹11,250
Original price
₹11,250
(-17%)
₹9,375
Current price
₹9,375
| /
• Author(s): Arch G. Woodside • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Management - GeneralCase Study Research: Core Skills in Using 15 Genres examines the processes involved in conducting case ...
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Evaluating Marketing Actions and Outcomes
Arch G. Woodside
Hardcover
Current price
₹14,653
Original price
₹17,584
Original price
₹17,584
Original price
₹17,584
(-17%)
₹14,653
Current price
₹14,653
| /
• Author(s): Arch G. Woodside • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: Marketing - GeneralWhat's really happening? For an organization this question contains at least four sub issues: What actions are being done no...
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