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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

Arthur G. Cook

Hardcover

Current price ₹13,149
Original price ₹20,228
Original price ₹20,228
Original price ₹20,228
(-35%)
₹13,149
Current price ₹13,149

• Author(s): Arthur G. Cook • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Pharmaceutical & BiotechnologyIn virtually every decision, a pharmaceutical executive considers some type of forecast. This process of pre...

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Forecasting for the Pharmaceutical Industry

Arthur G. Cook

Hardcover

Current price ₹12,300
Original price ₹18,923
Original price ₹18,923
Original price ₹18,923
(-35%)
₹12,300
Current price ₹12,300

• Author(s): Arthur G. Cook • Publisher: Taylor & Francis • Publisher Imprint: Gower • BISAC: PharmacyForecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives...

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