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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

Arthur G. Cook

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
Original price ₹19,980
(-35%)
₹12,987
Current price ₹12,987

• Author(s): Arthur G. Cook • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Pharmaceutical & BiotechnologyIn virtually every decision, a pharmaceutical executive considers some type of forecast. This process of pre...

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