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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

Arthur G. Cook

Paperback

Current price ₹5,230
Original price ₹6,276
Original price ₹6,276
Original price ₹6,276
(-17%)
₹5,230
Current price ₹5,230

• Author(s): Arthur G. Cook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Pharmaceutical & BiotechnologyIn virtually every decision, a pharmaceutical executive considers some type of forecast. This pro...

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