Search results for “[Subject: developing-emerging-countries]”

• Author(s): Atanu Adhikari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book helps students to develop a critical understanding of the service business scenarios and strategies used in m...

• Author(s): Atanu Adhikari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It...

• Author(s): Atanu Adhikari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It...

• Author(s): Atanu Adhikari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book helps students to develop a critical understanding of the service business scenarios and strategies used in m...

• Author(s): Atanu Adhikari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book would enable students, academics and practitioners to develop a thorough understanding on how to address serv...

• Author(s): Atanu Adhikari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - ServiceServicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting.- Designing the Service Ex...