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Products
Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics
Barrie Gunter
Paperback
Current price
₹4,441
Original price
₹6,831
Original price
₹6,831
Original price
₹6,831
(-35%)
₹4,441
Current price
₹4,441
| /
• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...
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