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Products
Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics
Barrie Gunter
Paperback
Current price
₹4,496
Original price
₹6,916
Original price
₹6,916
Original price
₹6,916
(-35%)
₹4,496
Current price
₹4,496
| /
• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...
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The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
Paperback
Current price
₹4,157
Original price
₹6,394
Original price
₹6,394
Original price
₹6,394
(-35%)
₹4,157
Current price
₹4,157
| /
• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targe...
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