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Products
The Future of Pharma: Evolutionary Threats and Opportunities
Brian D. Smith
Paperback
Current price
₹4,666
Original price
₹7,177
Original price
₹7,177
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₹7,177
(-35%)
₹4,666
Current price
₹4,666
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• Author(s): Brian D. Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningBy any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder d...
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New Drugs, Fair Prices: Managing the Pharmaceutical Innovation Ecosystem for Sustainable and Affordable New Medicines
Brian D. Smith
Paperback
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₹3,308
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₹5,089
Original price
₹5,089
Original price
₹5,089
(-35%)
₹3,308
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• Author(s): Brian D. Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Pharmaceutical & BiotechnologyNew Drugs, Fair Prices addresses the important question of how we might get the innovative new me...
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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech
Brian D. Smith
Paperback
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₹1,825
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₹2,450
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₹2,450
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₹2,450
(-26%)
₹1,825
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₹1,825
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• Author(s): Brian D. Smith • Publisher: Practical Inspiration Publishing • Publisher Imprint: Practical Inspiration Publishing • BISAC: Industries - Pharmaceutical & BiotechnologyBrand Therapy is a "how to" book for brand teams in the pharma...
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Darwin's Medicine: How Business Models in the Life Sciences Industry Are Evolving
Brian D. Smith
Paperback
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Original price
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₹3,139
Current price
₹3,139
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• Author(s): Brian D. Smith • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralDarwin� �s Medicine is the sequel to Brian D. Smith� �s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier boo...
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