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Products
Handbook of Research on the Impact of Fandom in Society and Consumerism
Cheng Lu Wang
Hardcover
Current price
₹32,077
Original price
₹38,493
Original price
₹38,493
Original price
₹38,493
(-17%)
₹32,077
Current price
₹32,077
| /
• Author(s): Cheng Lu Wang • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralFans of specific sports teams, television series, and video games, to name a few, often create ...
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The Palgrave Handbook of Interactive Marketing
Cheng Lu Wang
Paperback
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₹16,009
Original price
₹24,628
Original price
₹24,628
Original price
₹24,628
(-35%)
₹16,009
Current price
₹16,009
| /
• Author(s): Cheng Lu Wang • Publisher: Springer International Publishing AG • Publisher Imprint: Springer International Publishing AG • BISAC: Marketing - GeneralPart 1: Advancement of Interactive Marketing: An Overview.- Chapter 1: Evolution of...
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Exploring the Rise of Fandom in Contemporary Consumer Culture
Cheng Lu Wang
Hardcover
Current price
₹22,878
Original price
₹27,454
Original price
₹27,454
Original price
₹27,454
(-17%)
₹22,878
Current price
₹22,878
| /
• Author(s): Cheng Lu Wang • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialThis title is an IGI Global Core Reference for 2019 as it is one of the best-selling r...
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