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Products
Marketing in Context: Setting the Scene
Chris Hackley
Hardcover
Current price
₹4,040
Original price
₹6,214
Original price
₹6,214
Original price
₹6,214
(-35%)
₹4,040
Current price
₹4,040
| /
• Author(s): Chris Hackley • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Advertising & PromotionThe best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It f...
View full details
Marketing in Context: Setting the Scene
Chris Hackley
Paperback
Current price
₹4,040
Original price
₹6,214
Original price
₹6,214
Original price
₹6,214
(-35%)
₹4,040
Current price
₹4,040
| /
• Author(s): Chris Hackley • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Advertising & PromotionThe best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It f...
View full details
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Chris Hackley
Hardcover
Current price
₹14,421
Original price
₹22,185
Original price
₹22,185
Original price
₹22,185
(-35%)
₹14,421
Current price
₹14,421
| /
• Author(s): Chris Hackley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Management - GeneralThis is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management resear...
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