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Products
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Chris Hackley
Hardcover
Current price
₹14,421
Original price
₹22,185
Original price
₹22,185
Original price
₹22,185
(-35%)
₹14,421
Current price
₹14,421
| /
• Author(s): Chris Hackley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Management - GeneralThis is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management resear...
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