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Marketing in Context: Setting the Scene

Chris Hackley

Paperback

Current price ₹4,003
Original price ₹6,157
Original price ₹6,157
Original price ₹6,157
(-35%)
₹4,003
Current price ₹4,003

• Author(s): Chris Hackley • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Advertising & PromotionThe best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It f...

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