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Crossmedia-Kommunikation in Kulturbedingten Handlungsräumen: Mediengerechte Anwendung Und Zielgruppenspezifische Ausrichtung
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• Author(s): Christopher M. Schmidt • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: Communication StudiesDie AutorInnen dieses Sammelbandes behandeln die Voraussetzungen und Möglichkeiten effizienter Kommunikation vor allem im ...
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Optimierte Zielgruppenansprache: Werbende Kommunikation Im Spannungsfeld Von Kulturen Und Stakeholder-Interessen
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• Author(s): Christopher M. Schmidt • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: Communication StudiesDer Band bietet die Ergebnisse des internationalen Forschungsprojekts Identitätsbildung im europäischen Geschäftsberich...
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Werbekommunikation in Der Wirtschaft: Mediengerecht, Praxisorientiert Und Interdisziplinär
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• Author(s): Christopher M. Schmidt • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: Communication StudiesDer Band bietet gezielte Untersuchungen zu Fragen der systematischen und konkreten Gestaltbarkeit von werbender Kommunikat...
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