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The Customer Is Not Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

Colin L. Campbell

Paperback

Current price ₹14,690
Original price ₹22,599
Original price ₹22,599
Original price ₹22,599
(-35%)
₹14,690
Current price ₹14,690

• Author(s): Colin L. Campbell • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with ...

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