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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

D. Forbes

Hardcover

Current price ₹3,083
Original price ₹4,400
Original price ₹4,400
Original price ₹4,400
(-30%)
₹3,083
Current price ₹3,083

• Author(s): D. Forbes • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralIn this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can eff...

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