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Strategic Brand Management

Dale Saunders

Hardcover

Current price ₹11,467
Original price ₹14,308
Original price ₹14,308
Original price ₹14,308
(-20%)
₹11,467
Current price ₹11,467

• Author(s): Dale Saunders • Publisher: Willford Press • Publisher Imprint: Willford Press • BISAC: Strategic PlanningBrand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any ...

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