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Consumer Behaviour in Sport and Events

Daniel Funk

Hardcover

Current price ₹16,339
Original price ₹25,136
Original price ₹25,136
Original price ₹25,136
(-35%)
₹16,339
Current price ₹16,339

• Author(s): Daniel Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralConsumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic,...

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