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Consumer Behaviour in Sport and Events

Daniel Funk, Kostas Alexandris, Heath McDonald

Paperback

Current price ₹3,909
Original price ₹6,515
Original price ₹6,515
Original price ₹6,515
(-40%)
₹3,909
Current price ₹3,909

• Author(s): Daniel Funk | Kostas Alexandris | Heath McDonald • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport mark...

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Sport Consumer Behaviour: Marketing Strategies

Daniel Funk, Kostas Alexandris, Heath McDonald

Paperback

₹7,206
Original price ₹7,206
Original price ₹7,206
₹7,206
Current price ₹7,206

• Author(s): Daniel Funk | Kostas Alexandris | Heath McDonald • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAll successful marketing strategies in sport or events must take into account the complex beha...

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