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Products
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker
Hardcover
Current price
₹15,693
Original price
₹24,143
Original price
₹24,143
Original price
₹24,143
(-35%)
₹15,693
Current price
₹15,693
| /
• Author(s): David A. Aaker • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralThe tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a...
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