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Search results for “[subject: consumer-behavior]”

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Consumerism, 4th Ed.

David A. Aaker

Paperback

Current price ₹1,678
Original price ₹2,204
Original price ₹2,204
Original price ₹2,204
(-24%)
₹1,678
Current price ₹1,678

• Author(s): David A. Aaker • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralThe new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey ava...

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

David A. Aaker, David A. Aaker, Alexander L. Biel

Paperback

Current price ₹7,142
Original price ₹11,903
Original price ₹11,903
Original price ₹11,903
(-40%)
₹7,142
Current price ₹7,142

• Author(s): David A. Aaker | David A. Aaker | Alexander L. Biel • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralThe tenth annual Advertising and Consumer Psychology Conference held in San F...

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