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Understanding the Consumer: A Psychological Approach

David a. Statt

Paperback

Current price ₹4,575
Original price ₹6,535
Original price ₹6,535
Original price ₹6,535
(-30%)
₹4,575
Current price ₹4,575

• Author(s): David a. Statt • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: Management - GeneralUnderstanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological persp...

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