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Products
Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel Mogaji
Paperback
Current price
₹4,111
Original price
₹5,872
Original price
₹5,872
Original price
₹5,872
(-30%)
₹4,111
Current price
₹4,111
| /
• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...
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Emotional Appeals in Advertising Banking Services
Emmanuel Mogaji
Paperback
Current price
₹6,549
Original price
₹7,859
Original price
₹7,859
Original price
₹7,859
(-17%)
₹6,549
Current price
₹6,549
| /
• Author(s): Emmanuel Mogaji • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - GeneralAdvertisements are considered as stimuli which consumers will respond to. Banks can develop emotional...
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