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Products
Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel Mogaji
Paperback
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• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...
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Emotional Appeals in Advertising Banking Services
Emmanuel Mogaji
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• Author(s): Emmanuel Mogaji • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - GeneralAdvertisements are considered as stimuli which consumers will respond to. Banks can develop emotional...
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Green Marketing in Emerging Economies: A Communications Perspective
Emmanuel Mogaji
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• Author(s): Emmanuel Mogaji • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverLiterature on green marketing continues to gain traction in the sustainability discourse, focusing on core s...
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