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Products
Consumer Behavior in Asia: Issues and Marketing Practice
Erdener Kaynak
Paperback
Current price
₹4,496
Original price
₹6,916
Original price
₹6,916
Original price
₹6,916
(-35%)
₹4,496
Current price
₹4,496
| /
• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingUnderstand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer...
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Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Erdener Kaynak
Paperback
Current price
₹4,496
Original price
₹6,916
Original price
₹6,916
Original price
₹6,916
(-35%)
₹4,496
Current price
₹4,496
| /
• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchGlobal Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for g...
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Cross-National Consumer Psychographics
Erdener Kaynak, Lynn R. Kahle
Paperback
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₹3,609
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₹6,014
Original price
₹6,014
Original price
₹6,014
(-40%)
₹3,609
Current price
₹3,609
| /
• Author(s): Erdener Kaynak | Lynn R. Kahle • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWhat makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics exam...
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