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Total Relationship Marketing

Evert Gummesson

Paperback

Current price ₹7,918
Original price ₹9,502
Original price ₹9,502
Original price ₹9,502
(-17%)
₹7,918
Current price ₹7,918

• Author(s): Evert Gummesson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThis third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, area...

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Total Relationship Marketing

Evert Gummesson

Hardcover

Current price ₹16,542
Original price ₹25,448
Original price ₹25,448
Original price ₹25,448
(-35%)
₹16,542
Current price ₹16,542

• Author(s): Evert Gummesson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsThis third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and...

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