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Products
An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities Regions and Countries
Florian Kaefer
Hardcover
Current price
₹5,876
Original price
₹9,039
Original price
₹9,039
Original price
₹9,039
(-35%)
₹5,876
Current price
₹5,876
| /
• Author(s): Florian Kaefer • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis professional guidebook highlights brand development and management for citie...
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