Search results for “[Subject: consumer-behavior]”

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This a...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchUnderstanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchUnderstanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribu...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribu...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management - GeneralMarketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis t...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management - GeneralMarketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis t...