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Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

Georgios I. Doukidis

Hardcover

Current price ₹7,028
Original price ₹10,039
Original price ₹10,039
Original price ₹10,039
(-30%)
₹7,028
Current price ₹7,028

• Author(s): Georgios I. Doukidis • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralIn September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia hel...

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