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Products
Zaltman Metaphor Elicitation Technique
Gerald Zaltman
Paperback
Current price
₹7,470
Original price
₹8,710
Original price
₹8,710
Original price
₹8,710
(-14%)
₹7,470
Current price
₹7,470
| /
• Author(s): Gerald Zaltman • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralDive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman Metaphor ...
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Marketing Theory
Gerald Zaltman
Paperback
Current price
₹7,461
Original price
₹8,710
Original price
₹8,710
Original price
₹8,710
(-14%)
₹7,461
Current price
₹7,461
| /
• Author(s): Gerald Zaltman • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchExplore a fresh perspective on marketing with Gerald Zaltman's Marketing Theory. This insightful book challenges conv...
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