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Search results for “[subject: consumer-behavior]”

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8) by Gordon C., II Bruner

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

Gordon C., II Bruner

Paperback

₹2,947
₹3,163
₹3,163
₹3,163
(-7%)
₹2,947
₹2,947

• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running s...

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11 by Gordon C., II Bruner

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Gordon C., II Bruner

Paperback

₹5,463
₹6,093
₹6,093
₹6,093
(-10%)
₹5,463
₹5,463

• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThe Marketing Scales Handbook series is the longest-running set of books that provides reviews...

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10) by Gordon C., II Bruner

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10)

Gordon C., II Bruner

Paperback

₹3,830
₹4,218
₹4,218
₹4,218
(-9%)
₹3,830
₹3,830

• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running set of books that provide reviews of mult...

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9) by Gordon C., II Bruner

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9)

Gordon C., II Bruner

Paperback

₹3,383
₹3,669
₹3,669
₹3,669
(-8%)
₹3,383
₹3,383

• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running s...

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7) by Gordon C., II Bruner

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)

Gordon C., II Bruner

Paperback

₹2,481
₹2,657
₹2,657
₹2,657
(-7%)
₹2,481
₹2,481

• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchThe book is the seventh volume of the Marketing Scales Handbo...

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Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research by Gordon C., II Bruner

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

Gordon C., II Bruner

Paperback

₹919
₹1,011
₹1,011
₹1,011
(-9%)
₹919
₹919

• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchWhich measurement scales have been used the most in consumer ...

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