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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

Gordon Foxall

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
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₹3,562
Current price ₹3,562

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pa...

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The Routledge Companion to Consumer Behavior Analysis

Gordon Foxall

Paperback

Current price ₹5,089
Original price ₹7,829
Original price ₹7,829
Original price ₹7,829
(-35%)
₹5,089
Current price ₹5,089

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and...

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Interpreting Consumer Choice: The Behavioural Perspective Model

Gordon Foxall

Paperback

Current price ₹4,666
Original price ₹7,177
Original price ₹7,177
Original price ₹7,177
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₹4,666
Current price ₹4,666

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralInterpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structu...

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Consumers in Context: The BPM Research Program

Gordon Foxall

Paperback

Current price ₹4,666
Original price ₹7,177
Original price ₹7,177
Original price ₹7,177
(-35%)
₹4,666
Current price ₹4,666

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...

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Addiction as Consumer Choice: Exploring the Cognitive Dimension

Gordon Foxall

Paperback

Current price ₹3,987
Original price ₹6,133
Original price ₹6,133
Original price ₹6,133
(-35%)
₹3,987
Current price ₹3,987

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralA striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimen...

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