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Search results for “[subject: consumer-behavior]”

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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide

Gordon R. Foxall

Paperback

Current price ₹4,738
Original price ₹7,288
Original price ₹7,288
Original price ₹7,288
(-35%)
₹4,738
Current price ₹4,738

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to...

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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide

Gordon R. Foxall

Hardcover

Current price ₹12,351
Original price ₹19,001
Original price ₹19,001
Original price ₹19,001
(-35%)
₹12,351
Current price ₹12,351

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behavioural sciences, notably social psychology and sociology, t...

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Gordon R. Foxall

Hardcover

Current price ₹3,633
Original price ₹5,589
Original price ₹5,589
Original price ₹5,589
(-35%)
₹3,633
Current price ₹3,633

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Gordon R. Foxall

Paperback

Current price ₹3,633
Original price ₹5,589
Original price ₹5,589
Original price ₹5,589
(-35%)
₹3,633
Current price ₹3,633

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

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The Continuum of Consumer Choice

Gordon R. Foxall

Paperback

Current price ₹4,060
Original price ₹6,246
Original price ₹6,246
Original price ₹6,246
(-35%)
₹4,060
Current price ₹4,060

• Author(s): Gordon R. Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHuman consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experien...

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The Continuum of Consumer Choice

Gordon R. Foxall

Hardcover

Current price ₹14,551
Original price ₹22,385
Original price ₹22,385
Original price ₹22,385
(-35%)
₹14,551
Current price ₹14,551

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the cons...

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Consumer Choice

Gordon R. Foxall

Paperback

Current price ₹1,962
Original price ₹3,018
Original price ₹3,018
Original price ₹3,018
(-35%)
₹1,962
Current price ₹1,962

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - General

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation

Gordon R. Foxall

Hardcover

Current price ₹10,174
Original price ₹15,651
Original price ₹15,651
Original price ₹15,651
(-35%)
₹10,174
Current price ₹10,174

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThe marketing firm is that business organisation which responds to the imperatives of consumer-orientation....

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The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation

Gordon R. Foxall

Paperback

Current price ₹10,174
Original price ₹15,651
Original price ₹15,651
Original price ₹15,651
(-35%)
₹10,174
Current price ₹10,174

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThe marketing firm is that business organisation which responds to the imperatives of consumer-orientation....

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