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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Hans-Ruediger Kaufmann

Hardcover

₹36,019
Original price ₹36,019
Original price ₹36,019
₹36,019
Current price ₹36,019

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: Business Management • BISAC: Business And EconomicsThe modern era of business has prompted an increased focus o...

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Handbook of Research on Managing and Influencing Consumer Behavior

Hans-Ruediger Kaufmann

Hardcover

Current price ₹36,157
Original price ₹43,389
Original price ₹43,389
Original price ₹43,389
(-17%)
₹36,157
Current price ₹36,157

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralIn recent years, all types of businesses have increasingly focused on the importance o...

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