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Marketing Management for Non-Marketing Managers: Improving Returns on Marketing Investments

Heather Fitzpatrick

Paperback

Current price ₹2,760
Original price ₹4,246
Original price ₹4,246
Original price ₹4,246
(-35%)
₹2,760
Current price ₹2,760

• Author(s): Heather Fitzpatrick • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Marketing - GeneralAlthough marketing-related expenses are a significant portion of most organizations' budgets, it is oft...

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