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Sports Sponsorship and Branding: Global Perspectives and Emerging Trends

Ho Keat Leng

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
Original price ₹19,980
(-35%)
₹12,987
Current price ₹12,987

• Author(s): Ho Keat Leng • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business AspectsThis book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponso...

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