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Methods and Measures: Selected Papers
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• Author(s): Jacob Jacoby | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralMethods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential ...
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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1
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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by J...
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Helping Define the Field and Expand Its Horizons
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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...
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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
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₹8,710
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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Civil ProcedureLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby ...
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The Early Years: Attitudes, Brand Loyalty, and Perceived Risk
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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational ...
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Pre-decision Information Accessing and Behavioral Process Technology (BPT)
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₹8,476
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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralPre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby ...
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The Early Years: Information Overload and Quality Perception
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• Author(s): Jacob Jacoby | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralThe Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial p...
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The Fourth P: Advertising and Personal Selling
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₹7,489
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₹7,489
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralThe Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role t...
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