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Products
Research in Consumer Behavior
Kent B. Monroe
Paperback
Current price
₹7,477
Original price
₹8,710
Original price
₹8,710
Original price
₹8,710
(-14%)
₹7,477
Current price
₹7,477
| /
• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchResearch in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the mar...
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Comparative Price Advertising
Kent B. Monroe
Paperback
Current price
₹7,444
Original price
₹8,710
Original price
₹8,710
Original price
₹8,710
(-15%)
₹7,444
Current price
₹7,444
| /
• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralComparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparat...
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Processing of Price Information
Kent B. Monroe
Paperback
Current price
₹7,478
Original price
₹8,710
Original price
₹8,710
Original price
₹8,710
(-14%)
₹7,478
Current price
₹7,478
| /
• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralProcessing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that infl...
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The Price-Quality-Value Relationship
Kent B. Monroe
Paperback
Current price
₹7,477
Original price
₹8,710
Original price
₹8,710
Original price
₹8,710
(-14%)
₹7,477
Current price
₹7,477
| /
• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchThe Price-Quality-Value Relationship by Kent B. Monroe explores the intricate balance between pricing, perceived qual...
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Price Fairness
Kent B. Monroe
Paperback
Current price
₹7,446
Original price
₹8,710
Original price
₹8,710
Original price
₹8,710
(-15%)
₹7,446
Current price
₹7,446
| /
• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - General"Price Fairness" by Kent B. Monroe dives deep into the critical and often debated concept of fairness in prici...
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