Search results for “[Subject: consumer-behavior]”

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchResearch in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the mar...

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralComparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparat...

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralProcessing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that infl...

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchThe Price-Quality-Value Relationship by Kent B. Monroe explores the intricate balance between pricing, perceived qual...

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchResearch in Models, Theory, and Methods by Kent B. Monroe takes readers on a deep dive into the analytical frameworks...

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - General"Price Fairness" by Kent B. Monroe dives deep into the critical and often debated concept of fairness in prici...

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchExplore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone ...