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Products
Research Methodology in Marketing: Theory Development Empirical Approaches and Philosophy
Martin Eisend, Alfred Kuss
Hardcover
Current price
₹10,789
Original price
₹16,597
Original price
₹16,597
Original price
₹16,597
(-35%)
₹10,789
Current price
₹10,789
| /
• Author(s): Martin Eisend | Alfred Kuss • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis textbook describes and explains the fundamentals of applying em...
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