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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why

Max Sutherland

Hardcover

Current price ₹13,149
Original price ₹20,228
Original price ₹20,228
Original price ₹20,228
(-35%)
₹13,149
Current price ₹13,149

• Author(s): Max Sutherland • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionBy the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an establi...

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