Search results for “[Subject: consumer]”

• Author(s): Morris B. Holbrook • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution ...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem Solving"Radical" Experiential Views: The Consumption Experience and Customer Value...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part III: Subjective Personal Introspection by Morris ...

• Author(s): Morris B. Holbrook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consume...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part I: Interpretive Approaches by Morris B. Holbrook explores t...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Sym...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralTraditional Decision-Oriented Approaches: Attitude, Information-Processing, and Featu...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchMacromarketing Applications, Part II: Marketing versus Consumer Research by Morris B. Holbro...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralEsthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralEsthetics and Tastes, Part I: Art and Entertainment by Morris B. Holbrook offers a th...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchNostalgia and Age-Related Preferences by Morris B. Holbrook examines the powerful influence ...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchEmotions by Morris B. Holbrook explores the profound role of emotions in consumer behavior a...