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Qualitative Research Methods in Consumer Psychology: Ethnography and Culture
Paul Hackett
Paperback
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₹3,987
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• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchWhile consumer research is founded on traditional quantitative approaches, the insight produced through qualitative res...
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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
Paul Hackett
Paperback
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₹4,241
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₹6,524
Original price
₹6,524
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₹6,524
(-35%)
₹4,241
Current price
₹4,241
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• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Research & MethodologyQuantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validi...
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