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Products
Understanding Consumer Behavior and Consumption Experience
Rajagopal, Raquel Castaño
Hardcover
Current price
₹18,796
Original price
₹22,556
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₹22,556
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₹22,556
(-17%)
₹18,796
Current price
₹18,796
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• Author(s): Rajagopal | Raquel Castaño • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchSuccess in the business world is not strictly reliant on producing valuable and in-demand...
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Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior
Rajagopal
Hardcover
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₹10,283
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₹15,819
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₹15,819
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₹15,819
(-35%)
₹10,283
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₹10,283
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• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThis is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives...
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Rajagopal
Hardcover
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₹7,345
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₹11,299
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₹11,299
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₹11,299
(-35%)
₹7,345
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₹7,345
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• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralCategorically reviews the theories of communication, best practices in social media and previous research, and analyzes the c...
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Transgenerational Marketing: Evolution, Expansion, and Experience
Rajagopal
Hardcover
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₹11,017
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₹16,949
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₹16,949
Original price
₹16,949
(-35%)
₹11,017
Current price
₹11,017
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• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practice...
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