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Products
Marketing Decision Making and the Management of Pricing: Successful Business Tools
Rajagopal
Hardcover
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₹18,821
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₹22,586
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₹22,586
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(-17%)
₹18,821
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₹18,821
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• Author(s): Rajagopal • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Sales & Selling - ManagementThe task of pricing a specific product or service is significant in maximizing the profits of ...
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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Rajagopal
Hardcover
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₹18,847
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₹22,617
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• Author(s): Rajagopal • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralIncreased competition in the global marketplace has created enormous pressure on system implementation, par...
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Managing Disruptions in Business: Causes, Conflicts, and Control
Rajagopal
Hardcover
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• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management ScienceFrom the Back CoverThis volume discusses business disruptions as strategic measures to dominate the design cube comprising design-to-m...
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Business Analytics and Cyber Security Management in Organizations
Rajagopal, Ramesh Behl
Hardcover
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• Author(s): Rajagopal | Ramesh Behl • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Management - GeneralTraditional marketing techniques have become outdated by the emergence of the internet, and ...
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