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Products
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
Rajagopal
Paperback
Current price
₹1,557
Original price
₹2,156
Original price
₹2,156
Original price
₹2,156
(-28%)
₹1,557
Current price
₹1,557
| /
• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to...
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
Paperback
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₹1,890
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₹2,646
Original price
₹2,646
Original price
₹2,646
(-29%)
₹1,890
Current price
₹1,890
| /
• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchThis book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation ...
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Rajagopal
Paperback
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₹7,277
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₹11,194
Original price
₹11,194
Original price
₹11,194
(-35%)
₹7,277
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₹7,277
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• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralCategorically reviews the theories of communication, best practices in social media and previous research, and analyzes the c...
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Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior
Rajagopal
Paperback
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₹10,187
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₹15,672
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₹15,672
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₹15,672
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₹10,187
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• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThis is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives...
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