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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
Rajagopal
Paperback
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₹2,156
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₹2,156
(-28%)
₹1,557
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₹1,557
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• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to...
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
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₹2,646
Original price
₹2,646
Original price
₹2,646
(-29%)
₹1,890
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₹1,890
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• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchThis book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation ...
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Transgenerational Marketing: Evolution, Expansion, and Experience
Rajagopal
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₹16,949
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₹16,949
(-35%)
₹11,017
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• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practice...
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