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Competitive Branding Strategies: Managing Performance in Emerging Markets

Rajagopal

Hardcover

Current price ₹8,732
Original price ₹13,433
Original price ₹13,433
Original price ₹13,433
(-35%)
₹8,732
Current price ₹8,732

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverGlobalization has expanded the options for building brand strategies through social media, the internet, and in co...

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Competitive Branding Strategies: Managing Performance in Emerging Markets

Rajagopal

Paperback

Current price ₹6,185
Original price ₹9,515
Original price ₹9,515
Original price ₹9,515
(-35%)
₹6,185
Current price ₹6,185

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralGlobalization has expanded the options for building brand strategies through social media, the internet, and in conventional approach...

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Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets

Rajagopal

Paperback

Current price ₹9,460
Original price ₹14,553
Original price ₹14,553
Original price ₹14,553
(-35%)
₹9,460
Current price ₹9,460

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: EntrepreneurshipFrom the Back CoverThis edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional ...

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Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets

Rajagopal

Hardcover

Current price ₹9,460
Original price ₹14,553
Original price ₹14,553
Original price ₹14,553
(-35%)
₹9,460
Current price ₹9,460

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: EntrepreneurshipFrom the Back CoverThis edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional ...

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Evolving With Inclusive Business in Emerging Markets: Managing the New Bottom Line

Rajagopal

Paperback

Current price ₹2,424
Original price ₹3,430
Original price ₹3,430
Original price ₹3,430
(-29%)
₹2,424
Current price ₹2,424

• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Development - Sustainable DevelopmentThis book discusses the attributes of inclusive business by engaging people (customers and stakehol...

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