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Search results for “[Subject: consumer-behavior]”

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Rajeev Batra

Paperback

Current price ₹3,987
Original price ₹6,133
Original price ₹6,133
Original price ₹6,133
(-35%)
₹3,987
Current price ₹3,987

• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Rajeev Batra

Hardcover

Current price ₹13,149
Original price ₹20,228
Original price ₹20,228
Original price ₹20,228
(-35%)
₹13,149
Current price ₹13,149

• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psycholo...

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The Psychology of Design: Creating Consumer Appeal

Rajeev Batra

Paperback

Current price ₹5,089
Original price ₹7,829
Original price ₹7,829
Original price ₹7,829
(-35%)
₹5,089
Current price ₹5,089

• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionDesign plays an increasingly larger role today in creating consumer desire for products and liking for commercial messa...

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