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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge
Rajeev Batra
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• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...
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The Psychology of Design: Creating Consumer Appeal
Rajeev Batra
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• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionDesign plays an increasingly larger role today in creating consumer desire for products and liking for commercial messa...
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Marketing Issues in Transitional Economies
Rajeev Batra
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• Author(s): Rajeev Batra • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralAs the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these mark...
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