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Brand Storytelling in the Digital Age: Theories, Practice and Application
S. M. A. Moin
Hardcover
Current price
₹4,730
Original price
₹7,276
Original price
₹7,276
Original price
₹7,276
(-35%)
₹4,730
Current price
₹4,730
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• Author(s): S. M. A. Moin • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralInextricably linked to human evolution, storytelling has always been a key element of the marketer's toolkit. However, despite ex...
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